Queen fans rejoice, a new pop-up shop dedicated to the most-loved rock band will be opening on Carnaby Street on the 28th September and will run until January 2022. The pop-up shop, in partnership with Bravado – Universal Music Group’s merchandise and brand management company, will overspan two floors and delight fans with installations inspired by the five decades that Queen rocked the world. Go back in time with a replica of Kensington Market where Freddy Mercury and Roger Taylor ran a stall, visuals of all their greatest music videos, and footage from live concerts performed throughout the years.

You’ll be able to shop exclusive Queen merch. featuring collaborations from classic apparel brands like Champion and Wrangler, including T-shirts and sweatshirts adorned with Queen’s iconic crest logo, and denim pieces showcasing lyrics from the band’s most beloved songs. Additionally, you’ll also have a chance to grab an expertly crafted piece of jewellery designed by Johnny Hoxton, London’s famed jewellery designer who is deeply influenced by underground pop culture.

Each month the shop will introduce a new theme, taking fans on a journey of the band’s ground-breaking history. Expect limited edition music releases and new singles from the band and collaborative art pieces with creators like Japanese designer Tokolo. All proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust, a charity founded by fellow bandmates of Mercury to support and raise funds for the fight against HIV/Aids worldwide.

If you can’t make it down to the shop in person, certain items will be available to purchase online here: https://www.queenonlinestore.com/The-Greatest-Pop-Up-Store

Address: Queen The Greatest – 57 Carnaby Street, London, W1

Written by Joanna Finlay 

Photo Credit: Doug Peters/PA Wire and EJacobs Photography