Revitalise Your Wardrobe at the Rethink New Laundrette for London Fashion Week

Dylon Detergent, an official partner of London Fashion Week, invites you to the Rethink New Laundrette pop-up at 28 Henrietta Street from February 20th - 23rd. This unique event encourages visitors to breathe new life into their wardrobes with expert-led masterclasses focusing on sustainable fashion practices, such as mending, embroidery, and up-cycling.

Guests can participate in hands-on workshops hosted by fashion psychologists, sustainable stylists, and fabric experts, including Shakaila Forbes-Bell, Andrea Cheong, and The New Craft House. These sessions will teach valuable techniques to refresh old clothing, with themes like Renew 101 for basic repair skills, Bagged It! for turning garments into stylish accessories, and Embroidery for adding personal touches.

The laundrette will be open daily from 9:00 AM to 7:30 PM, offering free entry and the chance to try your hand at creative ways to breathe new life into your favourite pieces. The event celebrates Dylon’s new Triple Renew Technology, designed to make clothes look brand new in just 10 washes.

Entry to the laundrette is free, with masterclass tickets available for £7.50 and all proceeds donated to the British Fashion Council Foundation

To book a masterclass click here.

The event will take place from Thursday, 20th February to Sunday, 23rd February 2025, at 28 Henrietta Street, London, WC2, with walk-ins being able to drop by between 9:00am to 7:30pm daily

Written by Claire Selby

Photography courtesy of Dylon Detergent