Oxford Street launches Beyond Now

In honour of Sustainable September, Oxford Street, is launching ‘Beyond Now’. The campaign – which includes 30 shops on Oxford Street including Selfridges, John Lewis, Urban Outfitters, Nike Town, H&M and New Balance – the destinations first sustainable awareness initiative showcasing the positive changes that some of the UK’s most beloved high street brands are making to create a brighter future for our high street and how we shop.

The campaign, which kicks off from 15th September is supported by fashion author and presenter Candice Brathwaite, who has put together a 54 piece capsule collection using products from the responsible and conscious collections of 30 Oxford Street brands. The fashion edit has been curated into nine key Autumn/Winter looks, all of which are available in stores on Oxford Street.

The looks are all highly versatile and easy-to-wear with an emphasis on bright pops of colour, classic prints and bold florals. Look out for special events, experiences and in-store promotions.

For more information visit: www.oxfordstreet.co.uk

Written by Lupe Castro

Photography courtesy of Oxford Street