Toblerone has branched out from its iconic pyramid shape and jumped ship to an exciting brand-new diamond shape. Fans will be able to indulge in a smooth, velvety truffle centre with crunchy bits of nougat and almond.

To celebrate the launch of the ‘Toblerone Truffles’ Toblerone is offering the public the chance to take its brand-new diamond chocolate ‘Truffles’ from behind a secure vault in a faux-jewellery store in Piccadilly Circus. Paying homage to the precious diamond shape of the new chocolate and drawing inspiration from the high-stake jewellery heist of Hatton Garden.

Crack the code to the vault and get your hands on the gold wrapped diamond truffles!

Open from Thursday 28th – Saturday 30th September 2023, from 10am – 6pm with entry on a first-come-first-served basis.

Address:189 Piccadilly, London, W1J 9ES

Photo courtesy of Toblerone