London Fashion Week (LFW) will take place from Friday 17th to Tuesday 21st February, with The British Fashion Council (BFC) offering a curated programme of unique experiences, events and brand activations. Running alongside the LFW show schedule, as part of its City Wide Celebration.

LFW will showcase both menswear and womenswear as a hybrid digital and physical event. Anticipated highlights from the shows include the first collection from iconic British luxury brand Burberry under the new creative direction of Daniel Lee. As well as much awaited new looks from some of Britain’s fashion greats such as Christopher Kane, Erdem, Molly Goddard, Roksanda and Simone Rocha.

Meanwhile, the City Wide Celebration will pay tribute to the incredible creativity and innovation of London, through some 450 events in the capital’s most iconic shopping destinations – such as Chelsea, Oxford Street, Covent Garden, and Regent Street. Participating brands include Anya Hindmarch, Browns, Fiorucci, MATCHESFASHION, Peter Jones and Selfridges, with activations ranging from creative workshops and panel discussions to promotions, collection previews, styling sessions and designer Q&A sessions.

Events include the creation of an immersive retail space by BFC NEWGEN recipient LABRUM, Anya Hindmarch’s World’s Smallest Department Store experience,  flower drawing classes at Shaku, candle making workshops at French Connection, special promotions at Helen Anthony’s O2 arena store. Along with DJ sets at Vinti Andrews and AllSaints, an exclusive exhibition and evening talk at Jigsaw, a pop up cafe at MATCHESFASHION, and a spring shopping party with music and drinks at Free People.

Also open to the public, highlights of the City Wide Celebration activations and a full schedule of activities taking place can be found on the official LFW website here.

Written by Lupe Castro

Photography courtesy of British Fashion Council