Global Fitness Brand Technogym opens its first experiential retail space in Selfridges on the lower ground floor, this whopping 44 square meters of luxury retail space is now open to the public, offering consumers complimentary 30-minute fitness evaluation sessions and the chance to try out some of the most advanced and up-to-date home gym equipment available today.

Already a world leader in fitness, sport and wellness technologies, Technogym has been the official supplier to the last eight Olympic games. The brand provides a complete ecosystem of connected digital equipment, including on-demand fitness and personalised training via smart technology and apps, allowing consumers the chance to work out anytime and anywhere with their own personal program for health and wellness.

The company is on a mission to make the world a fitter and healthier place, their ‘Let’s Move for a Better World’ campaign challenges and motives people to work out more by giving them the opportunity to transform their exercise into donations to a good cause. Technogym has been a pioneer in developing corporate and government wellness programs globally, to reduce health service costs and promote well-being through working out more and following a healthy lifestyle. Currently, over 55 million people train with Technogym in 85,000 wellness centres and 400,00 private homes around the world.

Complimentary sessions at Selfridges can be booked via the  Selfridges booking platform. These engaging sessions follow a number of different workouts, suitable for any fitness level, incorporating cardio and strength training. Workout formats include: ‘Bench Beginner’, ‘Total Body HIIT’ and ‘Strength Metcon’ with specialist Technogym trainers on hand to assist customers in selecting on-demand training programs for every need.

To book a class visit: https://bookings.selfridges.com

Written by Claire Bloom

Photography courtesy of Technogym