A new, curated pop-up boutique will run from September 23rd-25th at 38 Grosvenor Square in Mayfair, London, with The Mayfair Maison featuring iconic catwalk collections and limited edition luxury archive pieces from celebrated British-based designers – all available to purchase at up to 60% off discounts.

The new concept in designer shopping will take place in one of the last remaining Grade II listed Georgian townhouses in Grosvenor Square. Transforming the space into a style mecca, the designer collections will be hung throughout the historical property, with shoppers invited to browse and try on the luxury designs.

Operated by industry experts Showcase, the collection will showcase pieces from internationally recognised designers including HUISHAN ZHANG, Jenny Packham, J&M Davidson, Malone Souliers, Pringle of Scotland, ROKSANDA, and jewellery designer Stephen Webster amongst others.

Shoppers can buy sought after, one-off pieces from seasons gone by, such as Malone Souliers Montana cut-out ankle boots worn by Naomie Harris on the red carpet, or ROKSANDA’s PF19 RAEYA dress worn by Emily Blunt at the Palm Springs International Film Festival in 2019. Gems such as Stephen Webster’s Lady Stardust Bolt Ring worn by Dua Lipa for the 2019 MTV Europe Music Awards or HUISHAN ZHANG’s Mae dress worn by Natalie Imbruglia will be sold at more than half their original price.

One of the hottest fashion addresses to know about this season, the experience will run from 9am-8pm on Friday 23 September, 10am-8pm on Saturday 24 September and 10am-5pm on Sunday 25 September.

London’s fashion crowd will be able to stay hydrated at the on-site cocktail bar run by award-winning rosé brand Maison Mirabeau. And free tickets can be booked at www.mayfairldn.com/mayfairmaison

Written by Lupe Castro

Photography courtesy of The Mayfair Maison