Veuve Clicquot concept store at Selfridges London

Veuve Clicquot, the eminent champagne house, presents an exclusive four-month installation hosted by Selfridges from the 4th October 2021 until the end of January 2022. Guests will be transported back in time in ‘Le Tram’, a retro-chic installation that takes over 50 square metres of bar and retail space on the ground floor of the iconic Selfridges London store. This year’s iteration of the bottle is a Veuve Clicquot personalised bottle – The Veuve Clicquot Tape.

Over Christmas, ‘Le Tram’ will be home to an intimate 10-seated bar offering a unique menu of Veuve Clicquot champagne and curated cocktails including a Pear and Ginger Mule, Belvedere Organic Infusion Blackberry and Lemongrass vodka and Eminente Rum. In keeping with the cassette tape and retro theme, through retro speakers drinkers will be able to play tunes of their choice, sharing moments of festive happiness. After a strange year for us all, Christmas this year has new meaning focusing on time for connection, optimism and spending it with loved ones. Fizz the season!

For those wishing to send a more personal Christmas gift, an individual message, inspired by song lyrics, can be added to a personalised label (that’s in the shape of an authentic mixtape label!) to evoke a shared memory, or simply let someone special know how much you care. Browse from among 300 gifting messages or type your own on a retro typewriter. You can keep the box at home to display long after the bottle is enjoyed!

Veuve Clicquot Yellow Label cuvée bottle at Le Tram bar, £90 | The Clicquot Personalised Tape, £59.99

Opening times: 10:00am – 09:00pm (Monday to Saturday) | 11:30am – 06:00pm (Sunday)

Reservation not required; walk-ins welcome

Clicquot Tape limited edition features 100% recyclable packaging, personalised bottles can also be ordered online at

Written by Lenny Wright