You know that feeling when you’ve got an important date, event or meeting to attend, but nothing to wear. Or perhaps you are simply due to catch up with friends you haven’t seen since the pre-COVID lockdown days, and you want to impress them with your fashion savvy sense of style. Well, for all those times that there is nothing in your wardrobe that works, never fear, cult label fashion rental site Rotaro is here to save the day.

Serving the whole of the UK with its huge collection of fabulous pieces available to rent, Rotaro is amazing because they do all the work for you; sourcing the latest looks, staying up to date with current trends, researching hot local designers and keeping your wardrobe looking fresh! Amongst their expertly curated collection of incredible designers, you’ll find pieces by Baum Und Pferdgarten, Cult Gaia, Ghost, House Of Sunny, Jakke, JW Anderson, Self Portrait, Shrimps, Silvia Astore, Sister Jane, Stand Studio and the list goes on. 

So, how does it work? Easy, first you choose the date that you want to start your rental, then the duration you want the piece for, as well as your clothes size and then just start browsing the collections. Worried that the piece you like won’t be the right size or fit? Just add another style or size to your order, then when you return the pieces at the end of the rental duration, make sure to leave the ribbon attached to the item you didn’t wear and Rotaro will either refund your card if it’s your first order, or issue you with store credit if you are already a member.  

One of the main benefits of Rotaro and the rental concept is the sustainable aspect. Not only does renting reduce our consumption of fast fashion, but also all Rotaro packaging is carbon neutral, using reusable bags and boxes, so all you have to do at the end of your rental is put the pieces back in the prepaid reusable bag and drop it into any post office. You don’t even need to worry about the cleaning because Rotaro will do it for you – it’s included in the price.

You might be thinking that all this must be very expensive. But it isn’t! Prices start at £9 for a pair of shorts. Rental duration can go from 4 days up to 12 days. At the moment Rotaro has a pop up shop on Carnaby Street, so if you’re in London, go and check them out, try on a couple of labels for fit and maybe even take a selfie for social media!

Website: https://www.rotaro.co.uk

Written by Lupe Castro 

Photography by Nyla Sammons